After the basic logo was done, we had to associate a sector with it. Studying the features of the form which were sharp, we thought of four sectors where it could fit well- a) Security, b) Gaming, c) Automobiles and d) Active Wear. As a group everyone wanted to work with railways, since the next part of the module demanded every person to work on a sub-brand. So Rajratan Express became our parent brand which would outsource for different categories like food, linen and many more.