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Nayantara Mukherjee
The Girl behind the Lens
Kolkata's First City within a city
Transform the ordinary into extraordinary. Live Amazing!
Design Thinking/ Illustrations/ Brochure
Heart of the Design
Forum Estates is coming up with a new luxury real estate chain. For that purpose they need a brochure to be designed. The CEO- Rahul Saraf wanted something totally different, something which the world of Real Estate has never seen before. We had to keep in mind that Mr. Saraf has written the copy himself. So that feel has to reflect in the design of the brochure.
What's behind my lens?
We merged both ideas, and since the CEO, Rahul Saraf, wrote it himself rather than hiring a fancy copywriter. It carries a lot of love, even if not perfectly written. We focused on that heartfelt, authentic touch. The concept was inspired by something heartwarming—a child’s first scribble on the wall. Parents want to scold their child but can’t because the act is filled with love, playfulness, and fun. That's the essence Rahul fell in love with.
Things started getting easier after cracking the 2 concepts needed for this design route
Live Amazing
Part of the tagline at the end of every chapter
Copy written by the CEO himself
CONCEPT APPROVED
The brand photographs are not focusing on real estate building photos, but on the emotions, happiness which people feel when they are at home.
In the initial design route, these photographs were a part of the brochure- to bring the whole style together. However Mr. Rahul Saraf, wanted only illustrations to be highlighted on in the brochure.
Some mental murmurs
Lost Trails
After children have learnt how to fill in colours, they explore with forms accompanied by their creative spellings. However these were looking kiddish. It got rejected
Lost and Found
When these children started off, they started applying force on the borders of their structure and their colours constantly kept on going out. That is what I tried to replicate. The brochure illustrations are made in this style.
Design Trail 1
Every alternate spread would have one photograph, complemented with an illustration. However, Mr. Saraf wanted only illustrations to be used as the visuals. Besides, the layout had to be revamped, because the visuals were taking it all away.
Design Trail 2
After multiple trial errors, only with the illustrations, this is what got approved. Instead of using the photography spread, we have seperator spreads where the illustrations have been used with a smaller size.
Eventhough I had designed quite a few routes, two routes were absolutely distinct- the first one with photographs and the second one with only illustrations.
Illustrations
The illustrations were made manually with colour pencils, scanned, cleaned on Photoshop and then designed.
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